If your business doesn’t already have an email newsletter, you’ll probably want to start on it, like, yesterday.Īs you write, remember that the goal is always to share relevant and valuable information with your network of customers, prospects and subscribers. (Hint: It can also help inform your re-engagement emails and make them more effective.) Today, we’re focusing on the former, because that’s where all your juicy marketing content can flourish. While a newsletter can take any form you like and contain all kinds of different information, there are two basic approaches: the customer newsletter, and the internal newsletter or employee newsletter.
It’s a regular update sent to subscribers so they can brush up on your latest company news, product releases, helpful content and more. What Is an Email Newsletter?Īt its most basic, an email newsletter is a powerful tool used by businesses and organizations of all shapes and sizes. Without further ado, let’s break down the power of a well-written newsletter and explore 10 top email newsletter templates that can inspire every marketer.
Internal company newsletters how to#
You’re about to learn how to climb out of that dreaded spam folder and straight to the top of your audience’s inbox. Without checking click-through rates, you probably already know that most of these messages - including your company newsletter - are landing face first into the internet’s very own Great Beyond: the spam box.įortunately, we have some good news. If they’re anything like the average consumer, they’re fielding 100s of emails every single day. How many email marketing newsletters do you think your customers receive on a weekly basis? And, even more importantly, how many do they actually open?
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